A new spirit: The OCTANORM communication concept

05/03/2017

At EuroShop 2017, systems manufacturers OCTANORM are coming up with a fresh and new communication concept.In addition to the advertising campaign, a wide range of tasks had to be handled simultaneously. First of all, it was essential to completely revamp the corporate design including business stationery, marketing material and the appearance of the OCTANORM logo.

"We want to be the best and most reliable partner for exhibition designers, planners and constructors. A partner who understands and anticipates every aspect of their defined tasks like no other – something that should already be reflected in the way we communicate," says Thomas Gräter, CEO of the OCTANORM-Vertriebs-GmbH.

In the course of the past year, much effort has therefore been put into the positioning of the brand. A great many projects and marketing activities have been initiated, like, for example, the current advertising campaign as a first result of the new concept. "We thought it was about time to develop a completely new and different kind of campaign for OCTANORM – far beyond clichés and stereotypes. By using authentic and recurring situations from the daily working life of our target group, we wanted to show what really makes the quality of OCTANORM. Together with our commitment to always being a reliable problem solver," explains Simon Niederer, Head of Marketing Communication at OCTANORM.

In addition to the advertising campaign, a wide range of tasks had to be handled simultaneously. First of all, it was essential to completely revamp the corporate design including business stationery, marketing material and the appearance of the OCTANORM logo. The resulting communication concept is based on the needs and demands of partners and customers and does justice to the strong OCTANORM brand: "We were eager to leave the trodden paths of design and typography as quickly as possible. Our aim was to create a modern and unique look where everything fits together as smoothly as the OCTANORM system components themselves," says Simon Niederer. A great deal of hard work also went into the new web presence that was launched just in time for EuroShop 2017. Whereas the newly developed website is a perfect example for an exciting customer journey, its main objective is to offer highest service quality, also by informing about all new OCTANORM product developments and innovations.

The well-known Ippolito Fleitz Group from Stuttgart has been responsible for this year’s new and spectacular booth design. Besides its architectonically sophisticated and linear style, the new stand concept mainly focuses on first-class materials and thus demonstrates utmost creativity in system construction. "To develop a new presence for a player who has been participating in the most important retail show for many decades is like creating a new CI. It sends a strong signal with a lasting effect – even long after the show. In accordance with the idea of sustainability, the new booth concept also serves as a role model for the future," states Tilla Goldberg, Director of Product Design at the Ippolito Fleitz Group.

True to the motto: "He who stops being better stops being good" the team of OCTANORM continues to work on improving their public appearance as well as their web presence. According to Simon Niederer, "the planning of several content updates and new features that will make new website even more useful has already begun."

Media contact: 
Thomas Gräter, Tel. 0711 77003-45, t-graeter@octanorm.de
Simon Niederer, Tel. 0711 77003-23, s-niederer@octanorm.de

Trademarks: OCTANORM