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4/20/2017

When everything comes together.

Leaps in time: Futuristic past, sustainable future.
 
Construction with a system.
The history of system construction started in a hurry: in the mid-19th century, London prepared for the Great Exhibition, the first ever World’s Fair. Over 200 designs for a new venue were presented, but most had to be declined due to high costs or long construction times. To solve this conundrum, Sir Joseph Paxton presented his idea: his design for the Crystal Palace was to be built with standardized steel elements and could be constructed in a short period of time, giving the Great Exhibition in 1851 an appropriate setting.

Precursor and mastermind.
But it would take almost another century until system construction arrived in the exhibition world. In the 1950s, Braun were the first to use a modular exhibition stand at a radio show in Dusseldorf to present their company. It was designed by the legendary designer Otl Aicher, who, similar to his equally famous colleague Dieter Rams, realized early on that groundbreaking products have to be presented in an adequate setting. The ideas and designs the two design icons devised mark the beginning of a new era for exhibition construction.

The innovative 1960s.
The sixties were a time for forward-looking, futuristic ideas. The first person walked on the moon, the ancestor of modern PCs was introduced, and the first color TVs could be found in German households. It was in these revolutionary times that system construction went through its first revolution as well. An octagon-shaped revolution. In December 1968, Hans Staeger presented the OCTANORM exhibition construction system. For the first time in history, stands could be built systematically and with reliable quality. The system’s success was overwhelming. Even though many of the advantages, like sustainability thanks to reusability, were not important yet, the invention was celebrated nationally and internationally for its economy, reliability, and usability.

Platform for the future.
In a digitalized society, reliable parameters are more important than ever – OCTANORM is one of them. Because a world turning faster and faster needs a maximum of flexibility and adaptability. When resources are dwindling, it is important to go for a sustainable solution. With OCTAuniversal, OCTANORM created such a solution for all future projects. The universal system for exhibition construction, interior design and a multitude of other individual projects allows for the flexibility necessary today and in the future. Because of its compatibility with older systems, it meets the requirement for sustainability. From Maxima to OCTAlumina – it can all be combined with OCTAuniversal. And an intuitive planning tool ensures maximum usability. For perfect use of the ever-decreasing space. However your future projects may look, OCTANORM created the perfect basis for it already.