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CONNECTIONS ARE IN OUR DNA.

50 YEARS OCTANORM – IdEAS THAT CONNECT.
OCTANORM CEOs
Hans Bruder and Jörg Staeger.

On landmark company anniversaries people always like to ask: What is actually the secret of success? In the case of OCTANORM it comes down to just one word: connections. This primarily relates to our systems in which everything is interconnected. But connections have another, much more fundamental meaning for us. After setting up OCTANORM Hans Staeger didn't just drive forward the development of ground-breaking trade fair systems, at the same time he built up a network that would soon span five continents. Of course Hans Bruder also played a key role in the international expansion since he was just as successful as the founder himself at forging connections with people. It was way back in 1969 – at a time when other companies were tentatively beginning to consider international expansion – that OCTANORM acquired its first licensee in England. The adding of further licensees and the founding of subsidiary companies have made the OCTANORM service network truly global. Then in the 1980s the OSPI network was founded, and it now has more than 140 partners in over 40 countries around the world.

Our latest OSPI meeting took place just recently – on an especially memorable date. The OSPI family met up on 06.12.2018 in South Africa, 50 years to the day from the press conference at which Hans Staeger announced the founding of OCTANORM. There'll be more about that meeting in this edition of OCTANEWS. Of course we raised a toast to this event together with the members of the OSPI family. What we were particularly pleased to see at the meeting was the fact that OCTANORM is not only a truly worldwide partner but that it now links different generations. There are now already OSPI partners who are following in their parents' footsteps.

However, one of the reasons for OCTANORM's success over the last five decades is also that we've never dwelt too much on the past – we prefer to think about the future instead. Over recent decades the world has changed more than in virtually any period of human history. Digitization and globalization have fundamentally changed how we live and work. And the era of change is by no means over – it's continuing at unremitting speed. Our customers will benefit greatly from the new developments. For instance, artificial intelligence will in the foreseeable future help to provide solutions which will enable trade fair exhibitors – but also shop owners – to have even stronger links to their target customers. And that's not all – they'll also win more new customers. In this magazine our Managing
Director, Thomas Gräter – who took over from Hans Bruder as the head of the company four years ago – reveals more about the exciting developments that lie ahead. And the grandson of the company's founder, Nic Staeger, reports on ground-breaking developments in relation to trade fairs and shop systems.

However, we don't want to get ahead of ourselves, but instead to take the opportunity to thank everybody without whom OCTANORM's success simply wouldn't have been possible: our customers and partners throughout the world and our staff in Filderstadt as well as our subsidiary companies and licensees.

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